Celebrities must check verity of goods they hype

The State Administration of Industry and Commerce has said 10 classic cases of suspected violation of the "strictest ever" Advertisement Law, that took effect from September, have come to light and some of them involve celebrities promoting dubious products. Comments:

The public cannot rely on the moral quality of celebrities in deciding whether or not to promote a certain product. On their part, celebrities, who earn big money from endorsements and advertisements, should consider the legality of a product before promoting it; they should also keep in mind their social value and influence. Only when they treat endorsements as an activity supervised by law can dubious advertisements using star power stop.

cnhubei.com, Sept 29