Xiaomi probed for misleading consumers

Chinese smartphone vendor Xiaomi Corp is under investigation for alleged violation of the country's new advertising law, a financial news outlet reported on Monday.

Industry regulators have initiated an investigation into the Beijing-based handset maker on suspicion of using phrases including "the best" to describe its products online, according to a report by the Securities Daily .

The Haidian branch of the Beijing Administration for Industry and Commerce said in a statement that its behavior could violate the country's new advertising law, which bans enterprises from using superlative adjectives, including "the most advanced", in promotions.