Mountains of data can be turned into business success

Businesses have never had so much data at their disposal. But many are failing to use the information to help them make informed decisions.

The latest survey by Brand & Communications, global leaders in mobile data, polled more than 2,700 marketing professionals across the Asia Pacific region. It showed that the volume and variety of data is making it harder for businesses to use it to their advantage.

Chinese companies are investing more in data-driven digital platforms and tracking systems to help them understand the challenging online landscape.