Turning myths into a winning model

Establishing yourself as a leader, developing credibility, and building authenticity is a major challenge.

This challenge is amplified for family business successors growing up in the shadow of legendary leaders.

Myths & Mortals analyzes the tried and true strategies for success employed by some of the world's most well-known successors through interviews with Bill Wrigley Jr. (The Wrigley Companies), Christie Hefner (Playboy), Massimo Ferragamo (Salvatore Ferragamo), John Tyson (Tyson Foods), Pierre-Emmanuel Taittinger (Taittinger Champagne), and many more.