Amazon sees opportunity in 'new normal'

While some lament China's economy entering a "new normal" era of slower growth, the head of Amazon China says the cooling growth rate actually fits perfectly with the online retailer's agenda.

"We see a lot of opportunities in e-commerce - cross-border e-commerce in particular, as the Chinese economy moves from low-cost manufacturing to creating brands," Amazon China President Doug Gurr said.

In mid-August, when the Chinese arm celebrated its 11th anniversary, Gurr introduced a concept called Cross-Border 2.0, which he used to describe the updated cross-border online shopping services Amazon China can offer for faster delivery.