Consumers may be over the moon as cake sales buck trend

Extravagant mooncake gift-sets are ubiquitous for the Sept 27 Mid-Autumn Festival, brightening the glorious weather witnessed in Beijing and other places last week.

The scene was in contrast to the last two years when mooncake sales were savaged by the nationwide anti-graft campaign that saw bans on use of public funds to buy them and on officials from giving or receiving expensive mooncake gift-sets.

This year, however, high-end hotels and supermarkets have put on their shelves luxury mooncakes in a variety of flavors and attractive packaging.