Metro takes the Tmall route in China

German retailer Metro Group AG said on Tuesday that it plans to open a store in Tmall, the business-to-consumer platform of Alibaba Group Holding Ltd, to attract more shoppers.

Metro is launching its official flagship store on the Alibaba Tmall International platform and will offer a wide range of German products, according to a statement from Metro.

The online shop will also sell products from Metro's private labels and include supplier brands from Germany. In the first phase, more than 100 categories of products like dairy, canned foods, coffee and chocolate from Metro Cash & Carry Germany as well as cosmetics from Real will be offered for sale.