Taking the fast lane with 'Open Innovation'

There is increased pressure on companies to use new technology to provide customers with better products and services. It is hardly surprising then that many large organizations are struggling to compete against a new league of agile digital innovators.

As new startups enter the market in increasing numbers, existing companies have to work even harder to retain customers and clients.

To illustrate the point, Airbnb was founded in 2008 and is based in California.