New deal looks to halt glitches in cinemas

When Chinese moviegoers find the 3-D screen suddenly losing color, or hear the sounds from a different movie playing in an adjacent hall, they obviously think they haven't got their money's worth. In relative terms, audiences in North America are mostly spared such experiences.

But there might be a way to bridge this gap in the future.

Last week, Film Technology and Quality Inspection Center, an affiliate of the State Administration of Press, Publication, Radio, Film and Television, signed a deal with THX Holdings Ltd, a technical support company, to develop new standards aimed at improving the quality of cinema screening in China through testing and certification.