Equity-based crowd-funding broadens financial opportunities

Ye Dagang has his own definitions of starting up a business - one is to establish a company with real business, the other is to invest in startup companies through equity-based crowd-funding.

"Equity-based crowd-funding, a relatively new and innovative financial tool designed to help startups and small businesses, will allow more non-professional investors to make money based on the Internet service," said Ye, chief operating officer of Shenzhen Qianhai Crowd-funding Finance Service Co.

Traditionally, a startup looks for investment depending on bank loans or financial support from friends and relatives, according to Ye.