Shanghai Jahwa Group steps into the online world with its virtual store

Shanghai Jahwa Group, China's leading cosmetics company, has launched its first flagship store online, announced plans to roll out new personal care products and rebranded its logo.

Chairman Xie Wenjian said a new range of brands would be in stores this fall and were part of the group's five-year plan to expand growth and boost revenue.

Xie took over running the group late in 2013 and has targeted 12 billion yuan ($1.88 billion) sales revenue by 2018. That would make Shanghai Jahwa one of the top five players in China's personal care market.