Shaxian Delicacies adds Thai spice for culinary growth

Shaxian Delicacies, a brand under the Shaxian Snacks Group Co, is banking on its agreement with the Bangkok-based Chia Tai Group Co Ltd for sustained growth.

The Chinese restaurant chain, well-known for its affordable food and local tastes, plans to integrate 6,000 branches within three years and set up 4,000 new outlets within five years.

Shaxian Delicacies, which serves a special style of cuisine from Shaxian county in Fujian province, expects the agreement to help it earn annual revenue of 50 billion yuan ($7.8 billion) and make it a key player in the Chinese restaurant industry. Shaxian snack foods have often been an economical option for tourists and students, as one can get a square meal for about 20 yuan.