TCL eyes more white goods sales to Middle East, Europe

TCL Corp, the leading Chinese home appliances maker, will start selling washing machines and refrigerators in the Middle East and Europe in a new push to boost its international presence.

"We produce middle-and high-end white goods and appliances, and are now taking intensive steps to prepare for their imminent release in the regions," said Chen Weidong, its vice-president, on Tuesday.

TCL is best known as a major television manufacturer, but is expanding into the white goods sector to boost profit margins.