Major apparel brands bank on China for success

In the busy shopping area of Solana in Beijing's Chaoyang district, young women and men dressed in the latest fashion wander around the mix of foreign clothing stores carrying their latest purchases.

In this trendy commercial landscape, similar to that of other big metropolis like New York or London, it is easy to see why China has emerged as one of the biggest markets for consumer products, particularly for clothing.

The surge of avid fashion-conscious consumers and weak performances of the world's largest fashion retailers in their home markets in the United States and Europe, have triggered a rapid expansion of big names in China. Although quickly growing, the Chinese market is still at an early stage of expansion offering attractive opportunities for foreign apparel brands.