Outdoor firms enjoying profitable adventure
More people are getting off their couches in order to explore Mother Nature's offerings
When Wang Hengxuan posted a photo from his recent hiking trip in Shaoxing, Zhejiang province on WeChat, China's most popular social network, he received some 100 likes, a figure that is about thrice what he normally gets for other types of images. Within a fortnight, close to 10 of his friends started posting similar pictures from the same location, and this number keeps increasing.
"Many of my friends had left comments saying that the place looks so cool and asked me for information and trip advice. Despite the temperatures getting higher and higher this summer, they've been flocking to the same site to participate in outdoor activities over the weekends," said the 28-year-old sales manager who is based in Shanghai.
