There's a bear in there - Spain's Tous brand makes its China debut

For many Chinese customers, the Tous bear is a familiar image. But Tous jewelry is new to the market.

The Spanish jewelry and accessories brand Tous opened its first China store in Beijing on Aug 14, part of its ongoing plans for global expansion.

"Our goal is to turn Tous into the most successful and desired jewelry brand in the world, and China is a very important step for us," says Jose Maria Folache, CEO of the Barcelona-based company.