Preference leads to a promotion

Jo Brand, an English comedian, writer and TV personality, said, "My preference is swimming in the sea. I find the sea is more liberating, wild and good fun, rather than plodding up and down a pool."

There is a preference signal in bridge that sometimes makes a player feel like he is flailing in a heavy surf. This week we are showing him how to swim safely ashore. Sometimes, though, two good plays are required - as in today's deal.

Look at the North and East hands. South is in four hearts. West leads the club three. How should East plan the defense?