In on the shoot

Actress Yao Chen is the face of a photo contest that aims to highlight Chinese people's beauty. Xu Fan reports.

The actress Yao Chen, whose fans often liken her to Angelina Jolie because of her full lips and charity work, is among the most popular celebrities on Sina Weibo, the Chinese equivalent of Twitter. Now she boasts a new role: promoter of cellphone photography.

Yao was the guest speaker at the inauguration of a photography contest organized by China Daily in its Beijing office on Monday.