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Disneyland's achievement has been to turn a fairy tale into a business giant

China Daily | Updated: 2015-08-10 08:09

It is easy to understand why so many kids and adults perceive Disneyland as "the happiest place on earth".

When Walt Disney opened the first Disneyland in 1955, he created a magical destination fashioned around some of the world's best-loved stories - tales of romance where the beautiful princess always finds her handsome prince, where good trumps evil, and animated cartoon characters come to life.

Sixty years on, Disneyland Parks and Resorts continue to mesmerise visitors and ignite the imagination with their unparalleled ability to create memorable experiences underlined by superb delivery.

Disneyland's achievement has been to turn a fairy tale into a business giant

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