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Consumer spending stays bullish

By Hu Yuanyuan | China Daily | Updated: 2015-08-07 08:31

Consumer confidence rose by one percentage point during the second quarter of 2015, fueled by surging demand in rural areas, an industry measure said.

The Nielsen consumer confidence index, released on Thursday by private sector information and measurement company Nielsen NV, climbed to 107, up from 106 in the first quarter, but remained at the same level compared with the last quarter of 2014.

"With a change of only one percentage point, we're seeing a 'new normal' for Chinese consumer sentiment, but a steady one," said Oliver Rust, managing director of Nielsen China.

Consumer spending stays bullish

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