Youku making $1.6 billion investment in user-generated content over three years

Youku Tudou Inc, the Chinese online streaming site, is investing 10 billion yuan ( $1.6 billion) into being able to stream more and better user-generated content over the next three years.

As technological advancements empower more users to produce videos, the Beijing-based company's Chief Executive Office Gu Yongqiang said the future of the entertainment industry will center around what he called "we media", meaning that most content will come from users rather than established organizations.

To tap into this growing trend, Gu said the company will roll out plans to help grow 100 'we media' brands, each valued at more than 100 million yuan, and 10,000 others whose monthly revenues will exceed 10,000 yuan.