Suning expands footprint with La Liga deal

China's largest electronics retailer Suning Commerce Group is taking further steps to diversify its business and consolidate its position as a major digital broadcaster of sports events in the country.

The Chinese company has inked a multimedia deal to broadcast the Spanish Soccer League (La Liga) matches live through several platforms, including online and television, for the next five seasons.

Suning will use PPTV, a major peer-to-peer streaming video platform to broadcast the games via its different digital settings starting Aug 21. In 2013, Suning became PPTV's largest shareholder with the acquisition of a 44 percent stake for $250 million.