New designs reclaim imperial fashion

The Palace Museum in Beijing will launch a jewelry series that replicates the fashion styles of ancient empresses, a move seen as its latest attempt to promote traditional Chinese culture through creative products.

The cultural service center of the Palace Museum, also known as the Forbidden City, has authorized jewelry retailer Chow Tai Fook to use the design of some of its ancient collections and create a new line of jewelry, including hairpins and bracelets.

Priced from tens of thousands to millions of yuan (from thousands to hundreds of thousands of dollars), the jewelry is available exclusively on Juhuasuan, the group-buying site of Alibaba, starting at 10 am on Wednesday.