Navigating new growth markets
Beijing-based automaker pressing ahead with overseas expansion plan amid weak domestic demand, reports Zhong Nan.
During the past two decades, foreign automakers have injected billions into China with an eye on the nation's huge growth opportunities. But things have changed drastically in the past few years with Chinese automakers fast catching up with them in the global markets with inexpensive, easily serviceable products.
Beijing Automotive Group, one of the largest Chinese automakers in terms of sales, is planning to build a large-scale joint venture plant in the Middle East and a factory in Mexico to produce passenger and commercial vehicles over the next three years to compete with established global rivals like Toyota Motor Corp and Ford Motor Co.