Modest master

The film industry breeds larger-than-life personalities, but China's ultimate film producer - the biggest by many measures - is one who prefers a low profile and plain speaking, writes Raymond Zhou.

Bill Kong is the most unassuming movie mogul in China. He does not travel with an entourage. He wears the same jacket all the time - or at least the same style - and always carries a backpack, looking more like a high-school teacher than the owner of a major film production company (Edko Films).

When he speaks, with a tinge of Cantonese accent, he does not sound like a movie mogul either. He is self-effacing with his type of old-fashioned Chinese modesty.