Strange House finds its home in an unusual niche

Hong Kong horror-film director Danny Pang's home's walls are covered with posters featuring ghouls.

And the room hosting his Beijing news conference on July 21 to promote his new thriller, The Strange House, was designed like a horror-flick set with gloomy lighting and spooky sounds. It began with several women in red dresses moving over the stage like floating spirits.

The "king of Hong Kong horror" has returned to the spotlight since the film hit mainland theaters on July 24. It's his first film shot on the mainland and with big-name mainland actors. It's showing on 3-D and 4K DMAX screens on the mainland.