Crowdfunding tastes blood in movie market

The overwhelming success of a Chinese animation has trained the spotlight on a burgeoning mode of Internet finance-crowdfunding.

The novel fundraising channel impressed many Chinese moviegoers when Monkey King: Hero Is Back presented a long producer list that included 109 children, whose parents pooled money to aid in the movie's marketing.

More inspiring is the news that the parents, who have invested a total of 7 million yuan ($1.1 million), will get more than 30 million yuan in return thanks to the film's immense box office success.