Eyes focus on the games as showgirls cover up

Organizers of an annual games expo are hoping that attention this year will focus on the event itself, rather than the showgirls on view.

Following a cover-up order imposed on models at China's premier auto show in April, organizers of the China Joy event have introduced strict and detailed regulations on models' costumes this year, ruling out nude appearances or revealing clothing.

China Joy, the nickname for China Digital Entertainment Expo and Conference, is being held in Shanghai from Thursday to Sunday. The annual event has been running for 13 years. It introduces the latest games and technological breakthroughs to players and the market, but over time has featured female models wearing revealing clothes to attract a wider audience.