Cooking up success with a sweet touch

Boss' interpersonal approach helps Godiva carve an industry niche Andy Farrow has donned many hats before he took over as the managing director of Godiva China and Pacific Rim in October last year.

With over three decades of retailing experience behind him in sectors like DIY, fashion, cosmetics, electronics and food, Farrow was until recently heading the China operations of US tech giant Apple Inc.

Farrow says it was his love for cooking that led him to Godiva, the Belgian chocolatier known for its gold packaging and high-end products. Working with the company is all about enriching other people's lives, he said.