Why beef farmers struggle to cope, despite rising demand

My mother recently spent nearly 100 yuan ($16) on half a kilogram of fresh beef tenderloin in a local market, but after cooking it, she found it was far from tender.

"It appears to be made of wood," she complained, perhaps a little harshly, but such things have happened to me too.

My family has always preferred beef to pork as our main dish during weekend gatherings.