Overseas brands face tough competition

Foreign confectionary and food companies are facing stiff competition from major domestic players.

Stephen Maher, president of Mondelez China, a subsidiary of the multinational confectionery, food and beverage conglomerate based in the United States, plans to increase market share by promoting key brands.

Mondelez International Inc includes leading products from Kraft Foods and has major global brands such as Oreo and Chips Ahoy biscuits, Cadbury chocolate and Ritz savory snacks.