Building trust is key in world of business

Where there are cultural differences, there is the potential for misunderstanding. The awareness, flexibility, understanding, and a willingness to adapt are essential when conducting business across different world cultures.

Access to Asia presents a practical framework and effective strategies for today's global business leaders and managers, whether they are traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai.

Drawing from extensive experience, international etiquette expert Sharon Schweitzer and consulting co-author and book strategist Liz Alexander, as well as contributions from over 100 international professionals, this crucial guide suggests that irrespective of their industry, everyone is in the relationship business.