Designer brands for children

Luxury firms are looking to cash in on China's 'little emperors and empresses' with a range of glitzy products

Inside the Ralph Lauren kids' clothing store at Plaza 66 on Nanjing West Road, Chen Fang, a housewife from Hubei province in her early 30s, is sifting through embroidered velvet and flutter-sleeve dresses for her four-year-old while her husband guards some shopping bags from Chanel.

"We fly to Shanghai to shop because we can't get these brands where we live," said Chen.