Wyndham's blueprint of expansion in China

Building on the recent openings of the 232-room Wyndham Grand Shenzhen and the 390-room Wyndham Chongqing Yuelai, the Wyndham Hotel Group announced plans to expand its ever-growing portfolio in China with the signing of three new Wyndham Hotels and Resorts properties.

Located in some of China's most exotic resort destinations, the signings reinforce the Wyndham Hotel Group's ongoing commitment to expanding its upscale Wyndham Hotels and Resorts brand beyond first tier cities in China and into diverse tier-two destinations.

They also come at a time when the company is seeing explosive growth within the country across its portfolio. By March 31, the company had approximately 900 hotels and more than 100,000 rooms in the country, with a development pipeline of more than 135 hotels and over 26,000 rooms.

"The rapid growth of China's tourism industry has created a large demand for hotels and offers huge potential for us to expand the presence of our brands in stunning locations countrywide," said Leo Liu, Wyndham Hotel Group's president and managing director for China. "We expect significant growth for our upscale Wyndham Hotels and Resorts brand in emerging markets, especially in rising regional economic hubs, leisure locations and nature resort locations. The signings of these three hotels perfectly matches the growing market demand and offers enormous potential for property owners."

Located in the center of the scenic island of Hainan, Wyndham Sanya Bay will be part of a mixed-use development. It will feature approximately 400 guestrooms, fitness and business centers, a spa and a 2,500-square-meter recreational area with swimming pool. The hotel, approximately a 10-minute car ride from Sanya Phoenix International Airport, is scheduled to open later this year.

Located along Qingshui Bay and its 12-kilometer tropical coastline known as the "Singing Beach", the Wyndham Hainan Qingshui Bay Resort is part of a mixed-used development and will feature private waterfront beaches and approximately 200 guestrooms. The hotel is scheduled to open in late 2017.

As the part of a tourism mixed-use development, the Wyndham Grand Huangshan Taiping Lake will be located on Taling Peninsula, which is situated on North Shore of Taiping Lake. The approximately 300-room hotel is expected to cater to leisure, meeting and group travelers with three restaurants and 5,000 square meters of meeting space consisting of one ballroom and several function rooms. Additional offerings will include a fitness center, a spa and a swimming pool, among other amenities. The hotel is scheduled to open in early 2019.

Wyndham Hotel Group is the worlds largest hotel company based on the number of hotels and is one of three hospitality business units of Wyndham Worldwide. As both a leading hotel brand franchiser and hotel management services provider, the company's global portfolio consists of over 7,670 properties and over 667,000 rooms in 70 countries.

zhuanti@chinadaily.com.cn

(China Daily 07/18/2015 page10)