Amazon takes on rivals with US deal

Amazon China is fighting back against its major rivals Alibaba Group Holding Ltd and JD.com Inc by launching an expanded customer service for imported food and wine products from the United States.

The Chinese division of e-commerce giant Amazon.com has agreed a deal with the US Department of Agriculture to help small and medium-sized US companies tap into the booming market for imported goods here.

The move by Amazon China will give Internet customers a greater range of US products and comes as Alibaba and JD have expanded into the lucrative online imported food and wine business.