Publicity stunt after students' success sends wrong message

Supported by local businesses, two high school graduates who secured first and second place in the National College Entrance Exams in Central China's Hubei province paraded through a local tourist site on horseback in the traditional costume for imperial exam winners, a practice for the top performers in the ancient imperial examinations. Comments:

It is not a publicity campaign for the students but rather for a chain of interests, including the tourist site that staged the parade and the high schools where the students studied. The PR stunt has nothing to do with education. It is a commercial activity in the name of education.

xinhuanet.com, July 10