Can universities market their graduates?

An online shop, "Kunming University Talent Store", on Taobao, China's largest online shopping website, has drawn wide public attention by offering 65 Kunming University graduates as its "major products". The graduates have been divided into four categories.

While some people believe using "online sales" to promote college graduates in the job market is a novel concept, others condemn it as commercialization or materialization of students.

What actually the "talent store" has done is put offline campus recruitment online. Universities have always invited employers for campus recruitment. The "talent store" has put up students' profiles online for employers to review. And once employers show interest in some students, the university can arrange for job interviews.