Just try it

That's the message behind World Baijiu Day, as a Beijing blogger tries to cut through global misperceptions about the world's most-consumed spirit. Mike Peters reports.

Jim Boyce is not on a mission to make foreigners like baijiu.

That might surprise fans of his Beijing-based nightlife and wine blogs, where he's been eagerly promoting his upcoming World Baijiu Day and posting fun little stories about his visits to distilleries of China's high-octane white spirit.