Boomtime ahead for online FMCG sales, says study

Online sales of fast-moving consumer goods are set to grow rapidly in China this year, with the nation well on its way to be the leader in the FMCG e-commerce market, an industry report said on Wednesday.

Sales of FMCG goods through online platforms will reach $130 billion by the end of 2025, according to the "Accelerating the growth of e-commerce-2015 Edition" report published by market consultancy Kantar Worldpanel. The report also indicated that prospects for the global FMCG e-commerce market remain bright.

According to the report, FMCG e-commerce grew at a faster pace in Asia with China being the fastest growing market at 34 percent, followed by South Korea with 22 percent. In Europe, FMCG e-commerce grew 20 percent in the United Kingdom and by 12 percent in France. In South Korea, online FMCG sales accounted for 13.2 percent of the total FMCG market, compared with 10.2 percent a year ago.