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O2O market needs more than novel concepts

By Lu Haoting | China Daily | Updated: 2015-07-07 07:25

Sometimes too much technology can kill one's appetite for food.

Last week I tried a new restaurant serving Sichuan-style noodles and wonton near my office. I thought I was lucky to find a seat during dinner time because there were long lines outside it in the first few days since it opened.

After a while, I found out why about half of the tables were empty that day.

O2O market needs more than novel concepts

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