Experts: Minimal risk in launching an online business

US small and medium-sized enterprises face considerably less risk entering the Chinese market through e-commerce than opening a brick-and-mortar store, according to industry experts.

Yingke Law Firm assists Chinese investors with deals in the United States, Israel and Britain, and has also spent years helping overseas capital to enter China.

Yang Lin, the firm's director of international business, said few medium-sized US enterprises are entering China in the traditional way, which involves investing heavily in preparations: Renting offices, purchasing office appliances, paying personnel, and marketing and branding.