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McDonald's looks to expand presence with new DIY outlets

By Wang Zhuoqiong ( China Daily ) Updated: 2015-07-01 07:38:18

McDonald's Corp is opening four do-it-yourself burger concept stores this year in China as the fast-food giant works to lure Chinese consumers back to its restaurants after last year's supply chain scandal.

McDonald's China Chief Executive Officer Phyllis Cheung told China Daily on Tuesday that the company is opening three "Create Your Taste" concept stores in downtown Shanghai and one in Guangzhou. The model will be expanded to Beijing and Shenzhen next year. Two have already opened in Shanghai.

Consumers can choose from 24 ingredients to make their own burgers at the restaurants. The concept store, which originated in the United States, has also been developed in Australia, New Zealand, Singapore and Kuwait.

McDonald's looks to expand presence with new DIY outlets

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