Zeaplus makes a big splash with innovative branding

Millward Brown's annual survey of the world's most valuable brands, BrandZ, recently revealed the rapid rise of Chinese brands, especially high-tech ones such as Huawei Technologies Co Ltd and Tencent Holdings Ltd.

But many small and medium-sized high-tech enterprises and brands are also gaining ground, which should not come as a surprise amid the transformation in corporate culture taking place across large parts of Chinese industry.

Technological advancement has been matched by an infusion of innovation and creativity that reaches deep into the marketing and brand-building processes. And no high-tech corporate SME brand in China is a better example of this than a little-known firm called Zeaplus.