Changan Ford enters new segment by bringing C-class Taurus sedan to China

Changan Ford is poised to compete in a new segment, with its new C-class flagship sedan Taurus expected to hit the Chinese market soon.

The car is designed and crafted by a global team specially for Chinese customers, said Marin Burela, president and CEO of the joint venture between China's Changan Automobile and US automaker Ford Motors, at a press conference in Beijing on Thursday.

He said the car is the result of listening to the voice of the Chinese customers. "From the time we launched the Mondeo, customers have always asked, 'When are you giving us a true business sedan?' So we spoke to the customers, we researched, we listened and then we concluded that the Taurus is the right vehicle for the Chinese market," Burela said.