Tourism industry targets the elderly

China's tourism industry can cash in on the seniors market but only if it puts together better domestic package deals for the elderly.

Figures released by the National Bureau of Statistics show that the number of Chinese residents aged 60 or above reached 202 million in 2013. By 2050, the number will nearly double to around 400 million.

This will open up new opportunities for the domestic tourism sector, which is already booming. Last year, revenue from internal tourism was 3.1 trillion yuan ($500 billion), a 16.7 percent increase compared with 2013, according to the China Tourism Academy. This year the academy is expecting the revenue to hit 3.6 trillion yuan.