Encourage super-rich to be more charitable

China's fu'erdai stink, but they're not the main problem.

The United Front Work Department of the Communist Party of China Central Committee is trying to guide proper behaviour for fu'erdai, or China's second-generation rich. The Party is rightly worried that the open flaunting of wealth could undermine social harmony.

After getting into hot water for saying that breast size is his main criterion for choosing a girlfriend, Wang Sicong, son of China's richest man and Wanda magnate Wang Jianlin, hit the headlines again for buying a pair of golden Apple watches for his dog. On his weibo microblog, which has 12 million followers, Wang Jr. wrote that giving his dog four watches - one for each leg - "seems much too tuhao (vulgar rich), so I kept it down to two." It is hard to see what difference this will make.