Uber breathes fresh air into branding

Uber, the black cab ride-hailing service, continues to expand exponentially across China and is now reportedly logging a staggering 1 million rides per day. Despite this incredible growth rate, Uber is still only available in just 11 Chinese cities.

But what is most exciting about Uber's mainland growth strategy is the apparent determination to conquer the vast geographical expanse of western China.

A leaked letter recently revealed that Uber Chief Executive Officer Travis Kalmick intends to raise over $1 billion to fuel the expansion of UberChina.