Sony's TV making being driven by Chinese demand

Sony Corp is targeting younger Chinese customers particularly from within the rising middle class with its high-end consumer electronic products and image devices as part of a three-year plan to return to profitability without simply chasing volume.

The Japanese company is hoping for 10 percent growth by 2017 to an operating profit of more than 500 billion yen ($4.07 billion), with the Chinese market being a priority alongside the United States, said Nobuki Kurita, president of Sony China Co Ltd.

He said that high-resolution 4K television sets will become a key driver with its new technology being driven by Chinese consumer preferences.