Fund-hungry developers flock to the Internet to find investors

Budding real estate crowd-funding models have been thrown firmly into the lime-light, after the country's largest developer rolled out its debut product.

But analysts say China's nascent property rental market, as well as regulatory hurdles, could mean it might still take time for the industry's latest funding trend to fully catch on.

Last week China's largest commercial real estate company Wanda Group introduced its first crowd-funding project, in partnership with 99 Bill, a third-party payment and settlement service company in which Wanda bought a controlling stake in December.