Dongguan firms banking on brands

Traditional processing trade companies from Dongguan, Guangdong province, have achieved sustainable business growth due to increased focus on self-developed brands and spending on e-commerce, industry experts said on Thursday.

Indications that the development trend is bound to catch on are evident at the ongoing China Processing Trade Products Fair, which opened in Dongguan, where a large number of processing trade companies reported higher orders, thanks to their self-developed products.

Luis Chiang, public affairs director of China Wonderland Nursery Goods Co Ltd, said the company's self-developed child safety seats are becoming popular in the domestic and overseas markets.